Oct 30, 2019
Welcome to Experiences Per Mile, a podcast for automobile technology professionals and enthusiasts. During this program we will explore consumer-centric mobility experiences and discuss the technology driving them. Karen Piurkowski, your host, is the global marketing director for HARMAN Connected Automotive. Each episode will feature different thought leaders in the automobile industry and explore various trends around the experiences inside the vehicle.
Joining Karen in this first episode, is Steve Surhigh, Vice President of Automobile Cloud Solutions for HARMAN Connected Services. Steve has over 30 years of operations, sales and managing consulting experience and has lead cloud-based implementations for a substantial number of automobile manufacturers and suppliers. He’s been instrumental in developing the HARMAN Ignite platform at HARMAN.
Key Takeaways:
[1:37] Making personalization scalable.
[2:58] Customers needs through the time.
[4:28] From vehicle based self-expression to personalization.
[7:08] The role of the millennials in the change for personalization in the vehicles.
[8:50] OEMs (Original Equipment Manufacturers) in the new sharing economy.
[11:54] The rise of car sharing services influencing on the prosperity of the OEMs.
[14:40] The experience of engaging with a vehicle.
[15:14] Transformation of the vehicle itself: more it’s becoming software.
[17:32] Is the focus on software bringing a different type of competition?
[18:21] The example of Tesla.
[19:24] Passenger side displays.
[19:35] How is HARMAN personalizing the in-vehicle experience?
[23:21] HARMAN Ignite really puts the OEM in control of their user’s experience.
[25:11] Steve explains why it is important for the consumer to have a personalized in-vehicle experience.
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Brought to you by HARMAN
Mentioned in this episode:
Tweetables:
“Smart phones have changed how everybody views technology.” #HARMANConnectsMe #technology #personalization
“Millennials are not investing in automobiles in the same way the baby boomers did.” #HARMANConnectsMe #technology #vehicles #millennials #babyboomers
“OEMs are looking for a way to monetize vehicles.” #HARMANConnectsMe #OEM #vehicles
“OEMs are looking for the opportunity to have a customer for life.” #HARMANConnectsMe #OEM #vehicles #customers
“More and more of the vehicle content is becoming software.” #HARMANConnectsMe #vehicle #software #personalization